Selling Your Book.

  1.   Describe a common process for a buying an existing book.  Look at it in terms the different organisations involved, how they get paid, how you get the book.
  2.   Describe the process you would go through to get your book onto an online store such as Amazon.
  3.   Give one example of when you have experienced good customer care (it could be anything)
  4.   Give one example of when you have experienced poor customer care.
  5.   How important are reviews to you when deciding to buy something on-line?

Give one example of how you would provide customer care for your book.

1.To buy a book you need to Download an App like the Kindle Reading App and then sign in on your Amazon Account.

The Kindle app is available for most major smartphones, tablets and computers. That means with our free Kindle reading apps, you can buy a Kindle book once and read it on any device with the Kindle app installed. You can also read that same Kindle book on a Kindle device if you own one.

Different organisations are companies such as Googleplay and Sony.

How they get paid.

They get paid through royalties which consist of a percentage of the book. If you publish through a traditional publisher it can be as low as 5-10 % publishing can be as high as 70%.

Getting Paid

When you list an item for the first time on our Amazon Marketplace platform, you will be required to register in order to receive funds.

You will also need to provide

  • valid credit card information in case your sales don’t cover the cost for subscription fee (see Setting Up Your Amazon.co.uk Seller Account)
  • valid information regarding your bank account to which funds will be transferred. For instructions, see Entering Your Banking Details.

After a purchase is made and you have sent Amazon confirmation that the order has been dispatched, the payment from the buyer is processed and the amount is credited to your Seller Account.  Buyer refunds, seller fees, and other transactions are balanced against payments received from sales.

To buy once your account activated the Kindle device allows you to buy a book in seconds. The Pay Pal system is a safe and secure banking system.

How to purchase your book

Amazon.com is perhaps the most popular website in e-commerce business and has a very large database of online products. The website has a powerful search feature which makes easy for selecting a product from its large database.In addition it has A-Z directory and shop all department features for finding a specific product.After the desired product is selected the customer can add it to the “Cart” and can make a payment for all the products purchased at a time.It is mandatory that the customer has an account for buying a product in amazon.This account can be used in future transactions.In future when the customer wants to buy a product, he doesn’t need to give his personal information(Name, shipping address etc.) again, which makes the buying process simpler.

How to get you book on an online store.

Through self publishing services like Kindle Direct Publishing ans Smashword

Getting Started is as Easy as 1-2-3:

  1. Sign up for your free account.  Your confirmation email will summarize your next steps.
  2. Download The Smashwords Style Guide for simple instructions on how to format your manuscript as a Microsoft Word .doc file prior to upload.  No technical experience necessary!  The Style Guide is available in multiple languages, including German, French, Spanish, Dutch, Italian and Bengali.  If you don’t have the time to do the formatting yourself, check out “Mark’s List” of low-cost Smashwords ebook formatters and cover designers.  Smashwords also accepts direct uploads of professionally designed EPUB files.  Learn more at Smashwords Direct.
  3. Click Publish and follow the simple steps to upload your book and cover image.                                                                                                                                                                                                                                                                                       An Example of good Customer Care. When I purchased online the cable arrived on time and well packaged.I was pleased with service provided so gave a good review.

Communication with the customers with watching the Reviews.

An Example of bad Customer Care. When your item does not arrive and seem to get fobbed off. Emailing customer with no response and then I got refunded through using a pay pal account.This then make you angry so left a bad review online.

Review are very helpful when buying online as they give you an idea of the service that they provide to see if others were happy or not. So this can help you to make your mind up also.

2 Ways to Promote the Book 

You can set up a Facebook page which will promote to Facebook users and they can see the book and like it but can also comment on it too.

The cover of the book is a good way to promote the book by making it stand out and catch the eye.

Zeotrope

A ZEOTROPE is a 19th-century optical toy consisting of a cylinder with a series of pictures on the inner surface that, when viewed through slits with the cylinder rotating, give an impression of continuous motion.

download zeotrope

E book

Today our group which involves Anne,Chloe and myself we have worked together well to cover Andrew Carnegie Birthplace and Pittencrieff Park. I have created a cover photo for my own project with my own photos and uploaded onto Adobe Photoshop.

E book cover

Social Media in the news

Here is a link as to how social media through Facebook has good news to reunite a family

.http://www.thedailybeast.com/articles/2013/05/07/after-44-years-apart-mother-and-daughter-reunited-by-facebook.html

Google has been in the news as they have stated that mobile searches have overtaken desktop. Here is the link for more information  http://searchengineland.com/google-adwords-livestream-news-new-tools-formats-as-mobile-search-surpasses-desktop-220273

WordPress website targeted by hackers in April 2013.

WordPress has been attacked by a botnet of “tens of thousands” of individual computers since last week, according to server hosters Cloudflare and Hostgator. so due to this WordPress have updated there system .

WordPress 4.2.1 is now available. This is a critical security release for all previous versions and we strongly encourage you to update your sites immediately.

A few hours ago, the WordPress team was made aware of a cross-site scripting vulnerability, which could enable commentators to compromise a site.Here is the link to more information about updating https://wordpress.org/news/2015/04/wordpress-4-2-1/

Social Enterprise

What is Social Enterprise ?

Social enterprises are businesses that trade to tackle social problems, improve communities, people’s life chances, or the environment.  They make their money from selling goods and services in the open market, but they reinvest their profits back into the business or the local community.  And so when they profit, society profits.

Well-known examples of social enterprises include The Big Issue, Jamie Oliver’s restaurant Fifteen, and the fair-trade chocolate company Divine Chocolate.

Government policy’s in this area

Here is the link to direct gov about policy’shttps://www.gov.uk/government/policies/making-it-easier-to-set-up-and-run-a-charity-social-enterprise-or-voluntary-organisation

The Social Economy Alliance is a new voice on the economy. More than twenty respected social enterprises, co-operatives, universities, housing associations, crowd-funders, social investors, think tanks and charities have come together to help shape political policy that’s better for the economy and society as a whole.

Its aim is to radically affect the way all political parties formulate social and economic policies in advance of the 2015 General Election. Its policies are designed to put power in the hands of people, foster bottom-up economic growth and take advantage of the many innovations that the UK’s social sector has created.

Other Party Policy’s

The Labour Party

Many central and local government contracts were offered at a scale that squeezed social enterprise and charity providers out.

“Many public service sectors are now dominated by the same big companies,” Labour want to make it easier for not-for-profit, community-focused organisations to win government contracts.

“And to help drive this, a Labour government in 2015 will enable departments to offer some contracts exclusively for organisations in the pursuit of a public service mission.”

A link to the  Labour Party’s Social Enterprise Policy’s

http://www.pioneerspost.com/news-views/20140709/labour-pledges-exclusive-public-contracts-social-enterprises

How are they set up ?

Business Gateway are great mean of helping to set up .

http://www.bgateway.com/business-guides/first-steps/starting-up-a-business/starting-a-social-enterprise

Just Enterprise have a good website to help.

Are you are a social entrepreneur taking your first steps into the world of social enterprise? Or are you an existing social enterprise organisation who would benefit from expert business development advice and guidance? For more information, apply for support, or simply to speak to an adviser contact Just Enterprise

Tel: 0141 425 2939

Email: support@justenterprise.org

Social Media research for Facebook

Facebook

The Beginning of Facebook

Way back in early 2004 Mark Zuckerberg created Facebook, then atthefacebook.com. At that time Mark Zuckerberg was a sophomore at Harvard University. The name for Facebook came from the publications that some colleges pass out to students at the beginning of the year to help students get to know each other better, called a Facebook.

Some of the services Facebook provides.

Profile Page – Has lots of features to help you keep in touch with your Facebook friends and make new friends too. Add information about you and tag your friends so you can keep up on what they are doing too.

Photos – Add photos and photo albums to your Facebook site. Make your site personal by adding photos to your profile page and then make the site yours by adding photo albums.

Blog – Their is a blog feature that you can use. You can even add photos to your blog. If you use the tag feature in the blog to add someone else’s Facebook name, your friend will get this blog entry added to their blog too. If you have a blog on another site you can add that blog to your blog by adding the URL of the blog. Then your blog will show up where your blog goes.

How many users does Facebook have now ?

Link to some information. https://zephoria.com/social-media/top-15-valuable-facebook-statistics/

Leading social networks worldwide as of March 2015, ranked by number of active users (in millions)

 The most popular networks worldwide as of March 2015, ranked by number of active accounts. Market leader Facebook was the first social network to surpass 1 billion registered accounts. Tenth-ranked microblogging network Twitter had over 288 million monthly active accounts. Meanwhile, blogging service Tumblr had more than 230 million active blog users on their site.

How does Facebook make money ?

Social Media Research for WordPress

About WordPress.

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.With WordPress, you can create any type of website you want: a personal blog or website, a photo-blog, a business website, a professional portfolio, a government website, a magazine or news website, an online community, even a network of websites. You can make your website beautiful with themes, and extend it with plugins. You can even build your very own application.

WordPress Timeline

According to the Historical Timeline of WordPress, WordPress was born out of b2 cafe log created by Michel Valdrighi. With a vision to improve upon it and make blogging not only easier but accessible by the masses, Matt Mullenweg and Mike Little took b2 and created WordPress (called “forking”).It was first released on May 27, 2003, by its founders, Matt Mullenweg and Mike Little as a fork of b2/cafelog. The license under which WordPress software is released is the GPLv2 (or later) from the Free Software Foundation.

What services does it provide ?

Here is the link to the wordpress site https://wordpress.org/about/features/

How many users now ?

74.6 Million Sites Depend on WordPress

74,652,825 sites out there are depending on WordPress. That’s one site per person in Turkey.

Around 50% of this figure (close to 37 million) is hosted on the free WordPress.com. In the realm of self-hosted sites, WordPress accounts for 18.9% of all websites. That’s even more astounding when you consider that over 70% of sites worldwide do not use a CMS.

Social Media Research for Google

ABOUT GOOGLE

Google starts with two students Larry Page aged  23  and Sergey Brin aged 24, who were pursuing their PhD. at Stanford University, when they got the  idea to create a new search engine. Supposedly, Larry Page and Sergey Brin did not like each other initially. They thought they have nothing in common, but with time they learned life lessons together, they went on to become best friends for life. This was perhaps a rather strange way of starting a venture as big as Google.

They incorporated Google as a privately held company on September 4, 1998.

What services does it provide?

A link to the services provided by google .Search tools,Advertising services ,Communication and publishing . Example: YouTube  http://en.wikipedia.org/wiki/List_of_Google_products

How many users now ?

Google by numbers: 100 million active Google+ users, 350 chrome users, 800 million YouTube users

How does Google make Money ?

  1. Over 90% of Google’s revenue comes from advertising. They have two advertising programs called Google AdWords and Google AdSense. When you search something on Google it shows ads related to your search query (sponsored by Google AdWords advertisers). So, when you click on it — Google makes money.